Designed to Sell: A Real Estate Investors Guide to Design Driven Profit
Welcome to Designed to Sell, the podcast where motherhood meets the world of design, investing, and development. I'm your host—a mom, designer, and real estate developer—navigating the beautiful chaos of flipping homes while raising financially savvy kids. Each week, we dive into the art of creating profitable spaces with purpose, how to design smart on a budget, and what it really takes to juggle business, family, and financial freedom. Whether you're dreaming of your first flip or teaching your kids about money over dinner, this podcast is your go-to guide for building wealth, one smart decision—and stylish space—at a time.
Designed to Sell: A Real Estate Investors Guide to Design Driven Profit
How to Budget for Design in a Flip: Maximize ROI Without Overspending
Learn how to create a profitable design budget for your real estate flip or new construction project. In this episode of Designed to Sell, Caitlin Morton breaks down exactly how much to spend on each room, what percentage of your renovation budget should go to design, and how to align spending with your ARV (After Repair Value). Discover smart budgeting tips, a room-by-room percentage guide, and how strategic design choices can boost your ROI without blowing your budget. Perfect for house flippers, real estate investors, and anyone renovating for resale.