
Designed to Sell: A Real Estate Investors Guide to Design Driven Profit
Welcome to Designed to Sell, the podcast where motherhood meets the world of design, investing, and development. I'm your host—a mom, designer, and real estate developer—navigating the beautiful chaos of flipping homes while raising financially savvy kids. Each week, we dive into the art of creating profitable spaces with purpose, how to design smart on a budget, and what it really takes to juggle business, family, and financial freedom. Whether you're dreaming of your first flip or teaching your kids about money over dinner, this podcast is your go-to guide for building wealth, one smart decision—and stylish space—at a time.
Podcasting since 2025 • 7 episodes
Designed to Sell: A Real Estate Investors Guide to Design Driven Profit
Latest Episodes
Designing to Sell in a Downturn: Smart Real Estate Strategies That Maximize Value
In this episode of Designed to Sell, Caitlin Morton shares how to approach home design in a declining real estate market. Learn how to strategically spend on renovations, which design choices drive the highest buyer interest, and how t...
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Season 2
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Episode 1
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28:00

Lipstick on a Pig: The Cost of Cutting Corners in Home Design”
Are you buying, flipping, or listing a home that looks great on the surface — but hides a mess underneath? In this episode of Designed to Sell, we expose the truth behind so-called "renovated" homes that are really just lipstick on a p...
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Season 1
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Episode 6
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27:29

Avoid Contractor Scams: Create a Foolproof Finish Schedule & Protect Your Flip
If you’re flipping homes or managing a renovation project, there’s one thing that can make or break your timeline, budget, and sanity: your finish schedule. And if you’re not careful, shady contractors can take advantage of unclear plans...
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Season 1
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Episode 5
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28:47

Teaching Kids Money Smarts: Earning, Saving, Gratitude & Giving — A Family Chat on Financial Literacy
How do you teach kids about money? In this fun and insightful episode, we explore financial literacy for kids — from earning through lemonade stands to saving, investing, and the power of gratitude and giving. Perfect for parents looking to rai...
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Season 1
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Episode 4
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8:20

How to Budget for Design in a Flip: Maximize ROI Without Overspending
Learn how to create a profitable design budget for your real estate flip or new construction project. In this episode of Designed to Sell, Caitlin Morton breaks down exactly how much to spend on each room, what percentage of your renovation bud...
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Season 1
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Episode 3
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26:24
