Designed to Sell: A Real Estate Investors Guide to Design Driven Profit
Welcome to Designed to Sell, the podcast where motherhood meets the world of design, investing, and development. I'm your host—a mom, designer, and real estate developer—navigating the beautiful chaos of flipping homes while raising financially savvy kids. Each week, we dive into the art of creating profitable spaces with purpose, how to design smart on a budget, and what it really takes to juggle business, family, and financial freedom. Whether you're dreaming of your first flip or teaching your kids about money over dinner, this podcast is your go-to guide for building wealth, one smart decision—and stylish space—at a time.
Designed to Sell: A Real Estate Investors Guide to Design Driven Profit
Designing to Sell in a Downturn: Smart Real Estate Strategies That Maximize Value
In this episode of Designed to Sell, Caitlin Morton shares how to approach home design in a declining real estate market. Learn how to strategically spend on renovations, which design choices drive the highest buyer interest, and how to stage and style your property to stand out—even when prices are falling. Perfect for investors, flippers, and homeowners who want to sell faster and smarter in a shifting market.